Event Marketing is always changing, and not all event marketing is for every event. Before you being any event marketing campaign you need to know your audience and the best ways to reach them. Not only is event marketing constantly changing but there are so many ways to market an event.
You’ve got print which could mean newspapers, magazines, flyers, banners or posters. I’ve even seen car magnets advertising events. TV commercials, TV interviews, giveaways on TV. Radio Commercials, radio interviews, radio giveaways. Street teams can be very helpful when promoting events. Then you have social media and online marketing. Website banner ads, online social calendars and that’s just the beginning. I’m sure you know that social media is growing every day. What you might not know is that Facebook advertising can be very targeted, even down to what interests someone has. Not only can you set up a Facebook page, but you can have an event page and ads. You can utilize twitter the day of you r event and create a new hashtag so it’s easier for people to follow you. Then you can send out specials, deals or giveaways for the event as well.
Always being engaged with your audience before and during your event is key!
If you would like to sit down and discuss any of these event marketing tools, please feel free to call Jennifer @ 928-606-7600
(928) 606-7600
[email protected]
